PR Forum 2012

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Din seria: asa intrebari pui, asa raspunsuri primesti.

Disclaimer: Consider ca mai important decat relatarea discutiilor de la o conferinta, discutii care-si pierd din savoare urmarite in scris, nu si utilitatea, este sa-mi prezint concluzia/ile unei zile intregi de prezentari, dezbateri si opinii ale unor specialisti in domeniul consacrat evenimentului.
Lucrezi in PR si ar trebui deja sa stii ca intrebarile pe care le adresezi, modalitatea in care le formulezi dar si in care le comunici iti creeaza acces catre informatii relevante sau dimpotriva catre raspunsuri vagi, generaliste si piruete duioase dupa deget.

In primul rand, din pacate, s-a conturat un obicei nefolositor atat organizatorilor, cat si speakerilor, dar mai ales invitatilor, obicei ce presupune ascultarea cuminte, uneori superficiala a prezentarilor si atat. Mai nimeni nu adreseaza intrebari, mai nimeni nu participa activ la dezbateri, stam cuminti si confortabil in scaunele noastre si nu obtinem niciun beneficiu. Oare de ce nu am invatat sa profitam de prezenta oamenilor de acolo, de oportunitatea de a intelege si descoperi lucruri noi?

Inca nu stiu, tare mi-ar placea sa aflu niste raspunsuri in acest sens.

In al doilea rand, acei putini care isi iau inima in dinti si indraznesc sa intrebe (de apreciat initiativa si curajul) de cele mai multe ori o fac dezastruos. Poate exagerez. Sa spunem doar ca nu formuleaza intrebari adecvate subiectului, persoanelor interogate si mai ales unui bun simt comun.

Exemplu concret: Dati-ne exemple de situatii de criza pe care le-ati gestionat si in care v-ati folosit de creativitate ca PR-isti?

Orice PR sanatos la cap  si constient de statutul sau nu va raspunde unei asemeni intrebari. De ce? E foarte simplu. Daca situatia a fost gestionata foarte bine si la timp inseamna ca ea nici nu a ajuns la urechile noastre. De ce ar fi PR-istul atat de nebun sa povesteasca despre greselile sau neajunsurile clientului sau avand in vedere ca deja a administrat cu brio aparitia acestora in randul publicului? La fel si in cazul invers, in care situatia este cunoscuta, dezbatuta, clientul si agentia au muncit sa treaca cu bine de momentul nefast, fapt ce nu ii va face sa prezinte public si dezinvolt greselile si greutatile prin care au trecut.

Asadar,

‘The ability to ask the right question is more than half the battle of finding the answer.’ — Thomas J. Watson.

 Haideti sa ne implicam si sa invatam sa punem intrebari inainte de a fi carcotasi si de a judeca reusita unei conferinte doar dupa prestatia speakerilor, dispozitia noastra sau rabdarea noastra.
P.S: Felicitari Manafu pentru PR Forum si speaker-ilor ce mi-au tinut treaza atentia si creativitatea: Sorana Savu, Simon Shaw (nu, nu rugbyistul :D),  Bogdan Theodor Olteanu, Ruxa Predescu, Cristi Sutu.

About Andreea

Om de comunicare, trecuta prin agentii, mi-am revendicat felia de tort ce-mi place cel mai mult: crearea de continut. Mai multe informaţii aici.

7 comments

  1. Ai fost si azi? Mi s-a parut destul de interactiv, si intr-adevar, grupurile mici incurajeaza mai mult interactivitatea…:)
    Dupa ziua de miercuri, si eu aveam intrebari fara raspuns, insa ieri am avut intr-adevar o zi buna, asa cum trebuie sa fie la astfel de evenimente.

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